The heart, passion, and curated eye behind Marilyn’s success comes directly from founder, Marilyn Hellman. From her signature European crisp, white tailored shirts to more eclectic and beautiful clothing and accessories, Marilyn has always focused on providing clients with the finest, high-quality and unique selection to choose from.
Marilyn realized there was a void in the US of the type of clothing and fabrics in the market after a buying trip in 1998 to France and Italy. So, she retired from her corporate job and decided to launch her own company. After a private fashion show brought her to Naples, Florida a few years later, she decided to make sunny Naples her business and personal home and never looked back.
Marilyn still travels to Europe very often, overseeing her factories, working closely with designers, and searching for new and exciting finds to bring to her customers. Her namesake store in Southwest Florida first opened in 2009 and expanded to a larger location 3 years later. Always the entrepreneur, Marilyn expanded from clothing to accessories (scarves, shoes and hats). She realized there were local charity events – like Hats in the Garden benefiting the Naples Botanical Gardens – where stylish hats and fascinators were needed yet very few hats were available locally. By the following year, over 125 ladies at this event were wearing hats purchased at Marilyn’s (not to mention the Kentucky Derby as well as other events)!